PERILAKU KONSUMEN DALAM MENGKONSUMSI MAKANAN CEPAT SAJI DI PIZZA HUT KHATIB SULAIMAN PADANG

Abstrak

This study aims to determine consumer behavior in consuming fast food at Pizza Hut Khatib Sulaiman. The type of research used is descriptive research. The population is teenage consumers who come to Pizza Hut Khatib Sulaiman Padang restaurant is not known the exact number and taken samples through incidental sampling. Primary data in this study obtained directly from the respondents with the format of questionnaire. Analysis technique by determining the frequency distribution of data and determine the level of achievement of respondents. The results showed that the behavior of juvenile consumers in consuming fast food is good. The behavior of consumers in consuming fast food with sub indicators of good knowledge. The behavior of consumers in consuming fast food with sub indicators of good attitude.