THE IMPACT OF CHATGPT-BASED ARTIFICIAL INTELLIGENCE ON THE DEVELOPMENT OF ENTREPRENEURSHIP SKILLS
DOI:
https://doi.org/10.52060/mp.v10i2.3638Abstrak
Perkembangan pesat kecerdasan buatan (AI) telah membawa peluang transformatif bagi pendidikan tinggi, terutama dalam memperkuat pendidikan kewirausahaan. Studi ini menganalisis dampak integrasi AI berbasis ChatGPT terhadap pengembangan keterampilan kewirausahaan di kalangan mahasiswa sarjana. Dengan desain penelitian kuantitatif dan sampel 32 mahasiswa, data dikumpulkan melalui kuesioner terstruktur yang menilai empat dimensi inti kompetensi kewirausahaan: pengenalan peluang, kreativitas dan inovasi, perencanaan bisnis, serta pemecahan masalah. Statistik deskriptif dan uji t sampel berpasangan diterapkan untuk mengukur perbedaan antara skor pra-tes dan pasca-tes. Hasil menunjukkan bahwa integrasi ChatGPT secara signifikan meningkatkan keterampilan kewirausahaan mahasiswa, dengan peningkatan terbesar terlihat pada kreativitas dan inovasi, diikuti oleh perencanaan bisnis. Skor rata-rata keseluruhan meningkat secara signifikan, dan semua peningkatan tersebut secara statistik signifikan (p < 0.001), menunjukkan efek positif yang kuat dari pembelajaran yang didukung AI. Temuan ini menyoroti potensi ChatGPT sebagai alat pedagogis yang efektif untuk mengembangkan kompetensi kewirausahaan dan mempersiapkan mahasiswa menghadapi tantangan ekonomi digital. Studi ini merekomendasikan penelitian lebih lanjut tentang aplikasi AI generatif dalam pendidikan kewirausahaan untuk mengoptimalkan pengembangan keterampilan dan kapasitas inovasi
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Kata Kunci:
Artificial Intelligence, ChatGPT, Entrepreneurship Skills, Quantitative Research
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2025-11-26
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