OPTIMALKAN PROFIL DESA PAIT UNTUK PERTUMBUHAN DAN PEMBERDAYAAN MASYARAKAT

Muhammad Aris Ichwanto ( State University of Malang, Indonesia )
Joko Samodra ( State University of Malang, Indonesia )
Heru Wahyu Herwanto ( State University of Malang, Indonesia )
Amir Rofiudin ( State University of Malang, Indonesia )
Ary Agung Wibowo ( State University of Malang, Indonesia )
Luhur Adi Prasetya ( State University of Malang, Indonesia )
Salsabila Thifal Nabil Haq ( State University of Malang, Indonesia )
Rian Syahmulloh Hendranawan ( State University of Malang, Indonesia )
Irva Widiyawati ( State University of Malang, Indonesia )
Khusnul Muttaqiyah ( State University of Malang, Indonesia )
Denny Martin ( State Vocational High School 3 Batu, Indonesia )
Suhendri ( State Vocational High School 3 Batu, Indonesia )
DOI: https://doi.org/10.52060/jppm.v6i1.2826

Abstrak

Penelitian ini menganalisis pengembangan profil Desa Pait di Kecamatan Kasembon, Kabupaten Malang, sebagai desa yang berkelanjutan untuk meningkatkan kesejahteraan melalui potensi lokal. Desa Pait memiliki peluang besar di sektor pertanian dan pariwisata, namun promosi yang terbatas dan literasi digital menjadi kendala utama. Penelitian ini menggunakan metode kualitatif deskriptif dengan studi kasus dan etnografi virtual, yang melibatkan perangkat desa, masyarakat, pengelola pariwisata, wisatawan, dan pakar pemasaran digital. Pengembangan profil desa dilakukan dengan membuat video promosi, mulai dari pra-produksi hingga distribusi melalui media sosial. Hasil penelitian menunjukkan bahwa video profil desa dapat menarik wisatawan dan meningkatkan penjualan produk lokal. Namun, masih ada tantangan yang dihadapi, seperti infrastruktur yang buruk dan kurangnya partisipasi masyarakat karena rendahnya literasi digital. Kesimpulannya menekankan pentingnya strategi promosi yang berkelanjutan, perbaikan infrastruktur, dan partisipasi aktif masyarakat.

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Keywords  :  
Kata Kunci: Village Profile Video, Sustainable Development, Community Welfare, Digital Literacy Video Profil Desa, Pembangunan Berkelanjutan, Kesejahteraan Masyarakat, Literasi Digital
Galleys  :  
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Diterbitkan  :  
2025-03-05
Cara Mengutip  :  
Muhammad Aris Ichwanto, Joko Samodra, Heru Wahyu Herwanto, Amir Rofiudin, Ary Agung Wibowo, Luhur Adi Prasetya, … Suhendri. (2025). OPTIMALKAN PROFIL DESA PAIT UNTUK PERTUMBUHAN DAN PEMBERDAYAAN MASYARAKAT. Jurnal Pengabdian Pendidikan Masyarakat (JPPM), 6(1), 142–155. https://doi.org/10.52060/jppm.v6i1.2826
Terbitan  :  
Vol 6 No 1 (2025): Jurnal Pengabdian Pendidikan Masyarakat (JPPM), Vol 6 No 1 (Maret 2025)
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