Rancangan E-Commerce Pada Perusahaan Planet Komputer Jambi
Abstract
Penjualan dan promosi pada Planet Komputer Jambi belum efektif dan efisien karena penjualan yang dilakukan ruang lingkup masih terbatas dan promosi yang dilakukan masih membutuhkan biaya yang cukup besar. Hal ini yang membuat penulis ingin melakukan penelitian pada Planet Komputer Jambi guna mempelajari sistem penjualan dan promosi yang ada. Metode penelitian yang dilakukan dengan menggunakan penelitian lapangan, penelitian perpustakaan dan dokumentasi. Penelitian ini menghasilkan rancangan sebuah aplikasi E-Commerce dengan menggunakan Macromedia Dreameaver 8, bahasa pemrograman PHP, jQuery dan database MySQL. Penelitian ini merupakan penelitian permulaan, sehingga masih diperlukan penelitian lebih lanjut agar penelitian ini lebih baik dari sebelumnya.
References
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[25] Asgari, N., Ahmadi, M. H., Shamlou, M., Rashid Farokhi, A., & Farzin, M. (2014). Studying the Impact of E-Service Quality on E-Loyalty of Customers in the Area of E-Banking Services. Journal of Management and Sustainability, 4(2). https://doi.org/10.5539/jms.v4n2p126
[26] Chinomona, R., Masinge, G., & Sandada, M. (2014). The influence of E-service quality on customer perceived value, customer satisfaction and loyalty in South Africa. Mediterranean Journal of Social Sciences, 5(9), 331–341. https://doi.org/10.5901/mjss.2014.v5n9p331
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[28] Elkhani, N., Soltani, S., & Jamshidi, M. H. M. (2014). Examining a hybrid model for e-satisfaction and e-loyalty to e-ticketing on airline websites. Journal of Air Transport Management, 37, 36–44. https://doi.org/10.1016/j.jairtraman.2014.01.006
[29] Fornell, C. (1992). A National Customer Satisfaction Barometer: The Swedish Experience. Journal of Marketing, 56(1), 6–21. https://doi.org/10.1177/002224299205600103
[30] Gounaris, S., Dimitriadis, S., & Stathakopoulos, V. (2010). An examination of the effects of service quality and satisfaction on customers’ behavioral intentions in e-shopping. Journal of Services Marketing, 24(2), 142–156. https://doi.org/10.1108/08876041011031118
[31] Ha, H. Y., Janda, S., & Muthaly, S. K. (2010). A new understanding of satisfaction model in e-re-purchase situation. European Journal of Marketing, 44(7), 997–1016. https://doi.org/10.1108/03090561011047490
[32] Hanafi, N. S., & Sammad, A. (2017). Evaluation of e-Service Quality, Perceived Value on Customer Satisfaction and Customer Loyalty: A Study in Indonesia. International Business Management, 11(11), 1892–1900. https://doi.org/https://doi.org/10.3923/ibm.2017.1892.1900
[33] Hellier, P. K., Geursen, G. M., Carr, R. A., & Rickard, J. A. (2003). Customer repurchase intention. In European Journal of Marketing (Vol. 37, Issue 11/12). https://doi.org/10.1108/03090560310495456
[34] Holloway, B. B., & Beatty, S. E. (2003). Service Failure in Online Retailing: A Recovery Opportunity. Journal of Service Research, 6(1), 92–105. https://doi.org/10.1177/1094670503254288
[35] Hongdiyanto, C., Padmalia, M., Gosal, G. G., & Wahanadie, D. V. (2020). The Influence of E-Service Quality and E-Recovery Towards Repurchase Intention on Online Shop in Surabaya: the Mediating Role of Customer Loyalty [Pengaruh Kualitas E-Service Dan E-Recovery Terhadap Niat Pembelian Ulang Di Toko Online Di Surabaya: Peran L. DeReMa (Development Research of Management): Jurnal Manajemen, 15(2), 209. https://doi.org/10.19166/derema.v15i2.2440
[36] Hur, Y., Ko, Y. J., & Valacich, J. (2011). A Structural model of the relationships between sport website quality, e-satisfaction, and e-loyalty. Journal of Sport Management, 25(5), 458–473. https://doi.org/10.1123/jsm.25.5.458
[37] Irwansyah, A., & Mappadeceng, R. (2018). Pengaruh E-Service Quality Terhadap Customer Loyalty Melalui Customer Satisfaction Pada Toko on Line Buka Lapak. J-MAS (Jurnal Manajemen Dan Sains), 3(2), 128. https://doi.org/10.33087/jmas.v3i2.50
[38] Jones, T., & Taylor, S. F. (2007). The conceptual domain of service loyalty: How many dimensions? Journal of Services Marketing, 21(1), 36–51. https://doi.org/10.1108/08876040710726284
[39] Khan, M. A., Zubair, S. S., & Malik, M. (2019). An assessment of e-service quality, e-satisfaction and e-loyalty: Case of online shopping in Pakistan. South Asian Journal of Business Studies, 8(3), 283–302. https://doi.org/10.1108/SAJBS-01-2019-0016
[40] Kim, J., Jin, B., & Swinney, J. L. (2009). The role of etail quality, e-satisfaction and e-trust in online loyalty development process. Journal of Retailing and Consumer Services, 16(4), 239–247. https://doi.org/10.1016/j.jretconser.2008.11.019
[41] Kim, W. G., & Moon, Y. J. (2009). Customers’ cognitive, emotional, and actionable response to the servicescape: A test of the moderating effect of the restaurant type. International Journal of Hospitality Management, 28(1), 144–156. https://doi.org/10.1016/j.ijhm.2008.06.010
[42] Kotler, P., & Keller, K. lane. (2016). Marketing Management. In Marketing Management Ed 15 Global Edition. https://doi.org/10.4324/9780203357262
[43] Lacey, R., Suh, J., & Morgan, R. M. (2007). Differential effects of preferential treatment levels on relational outcomes. Journal of Service Research, 9(3), 241–256. https://doi.org/10.1177/1094670506295850
[44] Lawton, L. J., Weaver, D., & Faulkner, B. (1998). Customer Satisfaction in the Australian Timeshare Industry. Journal of Travel Research, 37(1), 30–38. https://doi.org/10.1177/004728759803700104
[2] Sidharta, I., & Suzanto, B. (2015). Pengaruh Kepuasan Transaksi Online Shopping dan Kepercayaan Konsumen Terhadap Sikap Serta Perilaku Konsumen pada E-Commerce. Jurnal Computech & Bisnis, 23-26.
[3] Okamoto, T., Yatsuhashi, J., & Mizutani, N. (2014). Priorities of Smartphone Online Shopping Applications for Young People. Mapping ICT into Transformation for the Next Information Society. Kyoto: 14th International Telecommunications Society (ITS) Asia-Pasific Regional Conference.
[4] Nabot, A. (2014). Consumer Attitudes Toward Online Shopping: An Exploratory Study From Jordan. International Journal of Social Ecology and Sustaiable Development, 5(12).
[5] Jun, G., & Jaafar, N. I. (2011). A Study on Consumers' Attitude towards Online Shopping in China. International Journal of Business and Social Science,
[6] Assegaff, S. (2015). Pengaruh Trust (Kepercayaan) dan Online Shopping Experiences (Pengalaman Berbelanja Online) Terhadap Perilaku Konsumen Dalam Berbelanja Online: Perspektif Konsumen di Indonesia. Jurnal Aplikasi Manahemen, 13(3), 463-473.
[7] Al-Debei, M. M., Akroush, M. N., & Ashouri, M. I. (2015). Consumer Attitudes Towards Online Shopping: The Effect of Trust, Perceived Benefits, and Perceived Web Quality. Internet Research, 25(5), 707-733.
[8] Marjan Muhammad, muhd Rosydi Muhammad, Khalil Muhammad Khalil. "Towards Sharia Compliant E-Commerce Transaction: A Review of Amazon.com." Middle-East Journal of Scientific Research 15(9) (2013).
[9] Marjan Muhammad, Mohd Rusydi Muhammad, Mohd Adam Suhaimi, Husnayati Hussin, Mohamed Jalaldeen Mohamed Razi, Kalthom Abdullah. "Building Trust In E-Commerce from an islamic perspective: A Literature Review." American Academic & Scholarly Research Journal 5(5) (2013).
[10] Muhd Rosydi Muhammad, Marjan Muhammad. "Build Trust in E-Commerce: A Proposed Shariah Compliant Model." Journal of internet Banking an Commerce 18(3) (2013).
[11] Kusuma, Ardianto. "Analisis Faktor-Faktor yang Berpengaruh Terhadap Keputusan Pembelian Secara Online di Website Tokopedia." Jurnal Ekonomi FE UII, 2016: 1-132.
[12] Diniarti Novi Wulandari, Budi Santoso, Handry Sudhiarta Athar. "Etika Bisnis E- Commerce Berdasarkan Mqashid Syariah pada Marketplace Bukalapak.com." Jurnal MM UNRAM 6(1) (2017).
[13] B., Ravi. "Ecommerce: Problem and Prospects." International Research Journal of Commerce Arts and Science 8(6) (2017).
[14] Achmad Jamaludin, Zainul Arifin, Kadarisman Hidayat. "Pengaruh Promosi Online dan Persepsi Harga terhadap Keputusan Pembelian." Jurnal Administrasi Bisnis 21(1) (2015).
[15] Andy Putra Mahkota, Imam Suryadi, Riyadi. "Pengaruh Kepercayaan dan Kenyamanan terhadap Keputusan Pembelian Online." Jurnal Administrasi Bisnis 8(2) (2014).
[16] Radovilsky, Z. (2015). Business Models for E-Commerce. California State University, East Bay : Cognella Academic Publishing & Business Expert Press.
[17] Remenyi, Arthur Money & Alan Twite (1995). Effective Measurement and Management of IT Costs and Benefits. Linacre House, Jordan Hill, Oxford: Butterworth-Heinemann Ltd.
[18] Kuzic, J., Fisher, J., & Scollary, A. (2002). Electronic commerce benefits, challenges and success factors in the Australian banking and finance industry. ECIS. 6-8 Juni 2002. Gdańsk, Poland. 1607-1616.
[19] Wijaya Wong, Beny, Limberdy O.S dan Henky Honggo (2015). Analisis Dan Perancangan E-Commerce Handphone Dan Komputer Berbasis Website. STMIK GI MDP
[20] Irawan, Heri dan Rizalul Akram (2017). Penerapan E-Commerce Berbasis Website Untuk Meningkatkan Pangsa Pasar Penjualan Kripik UD Aduhai Gampong Karangnyar Kecamatan Langsa Baro Kota Langsa. Seminar Nasional Teknik Industri [SNTI2017]. 13-14 Agustus 2017. Lhokseumawe, Aceh, Indonesia. 148-153..
[21] Indrajit, Richardus Eko (1999). Kerangka Value Chain Michael Porter dan Teknologi Informasi. Jurnal Renaissance Research Center.
[22] Kiranta P F. dan Luh Gede Meydianawati (2014). Analisis Tingkat Daya Saing Ekspor Biji Kakao Indonesia Tahun 2007-2012. E-Jurnal Ekonomi Pembangunan Universitas Udayana. 3(11), 502-512.
[23] Anderson, R. E., & Srinivasan, S. S. (2003). E-Satisfaction and E-Loyalty: A Contingency Framework. Psychology and Marketing, 20(2), 123–138. https://doi.org/10.1002/mar.10063
[24] Ahmad, A., Rahman, O., & Khan, M. N. (2017). Exploring the role of website quality and hedonism in the formation of e-satisfaction and e-loyalty: Evidence from internet users in India. Journal of Research in Interactive Marketing, 11(3), 246–267. https://doi.org/10.1108/JRIM-04-2017-0022
[25] Asgari, N., Ahmadi, M. H., Shamlou, M., Rashid Farokhi, A., & Farzin, M. (2014). Studying the Impact of E-Service Quality on E-Loyalty of Customers in the Area of E-Banking Services. Journal of Management and Sustainability, 4(2). https://doi.org/10.5539/jms.v4n2p126
[26] Chinomona, R., Masinge, G., & Sandada, M. (2014). The influence of E-service quality on customer perceived value, customer satisfaction and loyalty in South Africa. Mediterranean Journal of Social Sciences, 5(9), 331–341. https://doi.org/10.5901/mjss.2014.v5n9p331
[27] Cronin, J. J., Brady, M. K., & Hult, G. T. M. (2000). Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments. Journal of Retailing, 76(2), 193–218. https://doi.org/10.1016/S0022-4359(00)00028-2
[28] Elkhani, N., Soltani, S., & Jamshidi, M. H. M. (2014). Examining a hybrid model for e-satisfaction and e-loyalty to e-ticketing on airline websites. Journal of Air Transport Management, 37, 36–44. https://doi.org/10.1016/j.jairtraman.2014.01.006
[29] Fornell, C. (1992). A National Customer Satisfaction Barometer: The Swedish Experience. Journal of Marketing, 56(1), 6–21. https://doi.org/10.1177/002224299205600103
[30] Gounaris, S., Dimitriadis, S., & Stathakopoulos, V. (2010). An examination of the effects of service quality and satisfaction on customers’ behavioral intentions in e-shopping. Journal of Services Marketing, 24(2), 142–156. https://doi.org/10.1108/08876041011031118
[31] Ha, H. Y., Janda, S., & Muthaly, S. K. (2010). A new understanding of satisfaction model in e-re-purchase situation. European Journal of Marketing, 44(7), 997–1016. https://doi.org/10.1108/03090561011047490
[32] Hanafi, N. S., & Sammad, A. (2017). Evaluation of e-Service Quality, Perceived Value on Customer Satisfaction and Customer Loyalty: A Study in Indonesia. International Business Management, 11(11), 1892–1900. https://doi.org/https://doi.org/10.3923/ibm.2017.1892.1900
[33] Hellier, P. K., Geursen, G. M., Carr, R. A., & Rickard, J. A. (2003). Customer repurchase intention. In European Journal of Marketing (Vol. 37, Issue 11/12). https://doi.org/10.1108/03090560310495456
[34] Holloway, B. B., & Beatty, S. E. (2003). Service Failure in Online Retailing: A Recovery Opportunity. Journal of Service Research, 6(1), 92–105. https://doi.org/10.1177/1094670503254288
[35] Hongdiyanto, C., Padmalia, M., Gosal, G. G., & Wahanadie, D. V. (2020). The Influence of E-Service Quality and E-Recovery Towards Repurchase Intention on Online Shop in Surabaya: the Mediating Role of Customer Loyalty [Pengaruh Kualitas E-Service Dan E-Recovery Terhadap Niat Pembelian Ulang Di Toko Online Di Surabaya: Peran L. DeReMa (Development Research of Management): Jurnal Manajemen, 15(2), 209. https://doi.org/10.19166/derema.v15i2.2440
[36] Hur, Y., Ko, Y. J., & Valacich, J. (2011). A Structural model of the relationships between sport website quality, e-satisfaction, and e-loyalty. Journal of Sport Management, 25(5), 458–473. https://doi.org/10.1123/jsm.25.5.458
[37] Irwansyah, A., & Mappadeceng, R. (2018). Pengaruh E-Service Quality Terhadap Customer Loyalty Melalui Customer Satisfaction Pada Toko on Line Buka Lapak. J-MAS (Jurnal Manajemen Dan Sains), 3(2), 128. https://doi.org/10.33087/jmas.v3i2.50
[38] Jones, T., & Taylor, S. F. (2007). The conceptual domain of service loyalty: How many dimensions? Journal of Services Marketing, 21(1), 36–51. https://doi.org/10.1108/08876040710726284
[39] Khan, M. A., Zubair, S. S., & Malik, M. (2019). An assessment of e-service quality, e-satisfaction and e-loyalty: Case of online shopping in Pakistan. South Asian Journal of Business Studies, 8(3), 283–302. https://doi.org/10.1108/SAJBS-01-2019-0016
[40] Kim, J., Jin, B., & Swinney, J. L. (2009). The role of etail quality, e-satisfaction and e-trust in online loyalty development process. Journal of Retailing and Consumer Services, 16(4), 239–247. https://doi.org/10.1016/j.jretconser.2008.11.019
[41] Kim, W. G., & Moon, Y. J. (2009). Customers’ cognitive, emotional, and actionable response to the servicescape: A test of the moderating effect of the restaurant type. International Journal of Hospitality Management, 28(1), 144–156. https://doi.org/10.1016/j.ijhm.2008.06.010
[42] Kotler, P., & Keller, K. lane. (2016). Marketing Management. In Marketing Management Ed 15 Global Edition. https://doi.org/10.4324/9780203357262
[43] Lacey, R., Suh, J., & Morgan, R. M. (2007). Differential effects of preferential treatment levels on relational outcomes. Journal of Service Research, 9(3), 241–256. https://doi.org/10.1177/1094670506295850
[44] Lawton, L. J., Weaver, D., & Faulkner, B. (1998). Customer Satisfaction in the Australian Timeshare Industry. Journal of Travel Research, 37(1), 30–38. https://doi.org/10.1177/004728759803700104
| Keywords | : |
Keywords:
penjualan, promosi, e-commerce, sistem, aplikasi., sales, promotions, e-commerce, system, application.
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| Galleys | : | |
| Published | : |
2023-12-03
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| How to Cite | : |
Hermawan, A., Kurniawan, A. A., & Hermanto, H. (2023). Rancangan E-Commerce Pada Perusahaan Planet Komputer Jambi. Jurnal Pengembangan Teknologi Informasi Dan Komunikasi (JUPTIK), 1(2), 35–43. https://doi.org/10.52060/juptik.v1i2.1609
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