STRATEGIC MARKETING MANAGEMENT AND ENROLLMENT SUSTAINABILITY IN ISLAMIC PRIVATE SCHOOLS: A QUALITATIVE CASE STUDY IN THE DIGITAL ERA. Jurnal Inovasi Pendidikan dan Teknologi Informasi (JIPTI), [S. l.], v. 7, n. 1, p. 223–234, 2026. DOI: 10.52060/jipti.v7i1.3997. Disponível em: https://ejournal.ummuba.ac.id/index.php/JIPTI/article/view/3997. Acesso em: 24 may. 2026.