Maximizing Student Learning with Semrush: A Project Based Learning Strategy for Crafting Effective Business Models
Abstract
This study examines the incorporation of Semrush into project-based learning to support university students in the creation of efficient business models. The project seeks to utilize Semrush for market research to improve students' critical thinking skills, boost their comprehension of business principles, and cultivate an entrepreneurial attitude. The study employs a qualitative research methodology with a case study design to compare a group of students utilizing Semrush with a control group. The results demonstrate that the integration of Semrush into project-based learning yields substantial advantages for students in the development of Business Model Canvas frameworks and the identification of business possibilities.References
V. Souitaris, S. Zerbinati, and A. Al-Laham, “Do entrepreneurship programmes raise entrepreneurial intention of science and engineering students? The effect of learning, inspiration and resources,” J Bus Ventur, vol. 22, no. 4, pp. 566–591, Jul. 2007, doi: 10.1016/j.jbusvent.2006.05.002. https://doi.org/10.1016/j.jbusvent.2006.05.002
A. Alrahlah, “How effective the problem-based learning (PBL) in dental education. A critical review,” Saudi Dent J, vol. 28, no. 4, pp. 155–161, Oct. 2016, doi: 10.1016/j.sdentj.2016.08.003. https://doi.org/10.1016/j.sdentj.2016.08.003
M. Marcus, G. Solis, S. Sellars, and C. A. Haden, “Promoting children’s science, technology, engineering, and mathematics learning at home through tinkering and storytelling,” Front Psychol, vol. 14, May 2023, doi: 10.3389/fpsyg.2023.1146063. https://doi.org/10.3389/fpsyg.2023.1146063
O. Akınoğlu and R. Ö. Tandoğan, “The Effects of Problem-Based Active Learning in Science Education on Students’ Academic Achievement, Attitude and Concept Learning,” EURASIA Journal of Mathematics, Science and Technology Education, vol. 3, no. 1, Jun. 2007, doi: 10.12973/ejmste/75375. https://doi.org/10.12973/ejmste/75375
R. T. P. B. Santoso, S. H. Priyanto, I. W. R. Junaedi, D. S. S. Santoso, and L. T. Sunaryanto, “Project-based entrepreneurial learning (PBEL): a blended model for startup creations at higher education institutions,” J Innov Entrep, vol. 12, no. 1, p. 18, Mar. 2023, doi: 10.1186/s13731-023-00276-1. https://doi.org/10.1186/s13731-023-00276-1
A. Osterwalder and Y. Pigneur, Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. 2010.
J. Liedtka, R. Salzman, and D. Azer, Design Thinking for the Greater Good: Innovation in the Social Sector. 2017. doi: 10.7312/lied17952. https://doi.org/10.7312/lied17952
F. Ceresia, “The Role of Entrepreneurship Education in Fostering Entrepreneurial Intentions and Performances: A Review of 30 Years of Research,” Equidad y Desarrollo, no. 31, pp. 47–66, Jun. 2018, doi: 10.19052/ed.4380. https://doi.org/10.19052/ed.4380
SEMRUSH, “360° Competitive Research with Semrush,” SEMRUSH.
M. H. Morris, M. Schindehutte, and R. W. LaForge, “Entrepreneurial Marketing: A Construct for Integrating Emerging Entrepreneurship and Marketing Perspectives,” Journal of Marketing Theory and Practice, vol. 10, no. 4, pp. 1–19, Oct. 2002, doi: 10.1080/10696679.2002.11501922. https://doi.org/10.1080/10696679.2002.11501922
A. El- Sayed, “The interrelationship between niche marketing and Competitiveness,” International Design Journal, vol. 12, no. 3, pp. 65–78, May 2022, doi: 10.21608/idj.2022.234783. https://doi.org/10.21608/idj.2022.234783
| Keywords | : |
Keywords:
Project Based Learning, Business Model Canvas, Semrush, Market Research, Strategic Digital Business
|
| Galleys | : | |
| Published | : |
2024-05-31
|
| How to Cite | : |
Kawuryan, R., Zunaidah, U., & Pratiwi, S. (2024). Maximizing Student Learning with Semrush: A Project Based Learning Strategy for Crafting Effective Business Models. Jurnal Bisnis Digital (J-BisDig), 2(1), 106–114. https://doi.org/10.52060/j-bisdig.v2i1.2093
|
| Issue | : |
Section
Articles
|
.png)
